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Distributors and Whiskey

As of now , Im still trying to carefully maneuver this situation.  So far the information that is being given to me is to be extremely careful.  The larger distributors in NYC and you know who they are , would not place any emphasize on the smaller brand.  The Brand owner has to give them a substantial amount of money " marketing Budget" in order for them to accept your product. You have to somehow control the way they spend the money .  For the most part you dont. You have to have an escape clause.  If they cant push your product in a certain amount of time that the agreement becomes nullyfy.  However, smaller distributors are hungrier.  They want to create a dent in the monopoly that the Larger Distributors have.  They will give more customer service, their sale's team would push your product and the Follow up with leads would be on point.  A quick way to kill your brand is to go with a larger Distributor that would do nothing for your brand.

4 Comments to Distributors and Whiskey:

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