This year we have to start branching off to new clients throughout the city. In order to accomplish that I have to reflect on my staff and see in what direction we will be heading.
The first is that if the sale staff is not working for you then get rid of them. The owner should not be the number one sales team. Then , when you do that can you learn from your mistakes. Where they passionate enough. Were they knowledgeable enough. What support did they have from administration. What were the goals being set? Was the market divided evenly via these sales team.
Are you willing to give up some control to get the sales that you may need. Distributor. For this, the recommendations is a smaller distributor who would be pushing the product. In NYC the Empire and Southern Spirit may not be your first choice. Then what support staff would you have to push the products.
Tastings, Tastings and Tastings. The more the potential customer that taste your product the better.